The importance of Wishlists in your Jewelry store

What is a Wishlist?

A contact wishlist allows you to create a personalized collection of items from your jewelry store that your customer finds appealing. A quick glance at a customer wishlist can even provide you with a snapshot of your customer’s preferences.

Customer’s wish list screen in BusinessMind.

Why are Wishlists Important to Jewelry Stores?

Customer wishlists provide strategic value to jewelry retailers. Using the BusinessMind App you can easily record and manage wishlist data. You can analyze your customers’ collective wishlists to understand what items appeal to most. This information might help you make decisions about item promotions for example. Understanding the items that your customers wish for can also help you fine tune your jewelry store’s stocking practices, as well as enabling you to communicate to customers about availability. In addition you can analyze the wishlist data to see what items customers tend to save for later compared to what items they typically buy first. This can help you identify buying trends and driving factors for customer’s purchases. Analyzing this type of data is made extremely easy when using the BusinessMind App through powerful built in tools like smart sets and metrics.

How Wishlists Drive Customer Engagement?

For customers, a wishlist creates an opportunity to make a note of items “for later” if they can’t decide on a purchase at that moment. A wish list enables them to resume their browsing at your jewelry store quickly. Wishlists also serve as a convenient way to remind customers of the products that they found appealing in the past when special events like birthdays or anniversaries arrive. This combined with the CRM tools within the BusinessMind App allow you to easily manage and view both wishlist and upcoming notable dates so you can enable your customers to quickly and easily find purchases from items they expressed interest in. In addition the BusinessMind App allows you to quickly download an elegant PDF of a customer’s wish list which can then be emailed or printed for the customer.

A printed copy of a customer's wish list